THE LOGO
“Simplicity is the ultimate form of sophistication. “
–Leonardo da Vinci
Renaissance Polymath, 1452 - 1519
M
MILL is to grind. Like taking coffee beans and grinding them into small particles, which can be used with hot water to produce a drinking liquid.
The grinding process enables us to extract new information from the beans: the scent, the taste and the pleasure of relaxation for some minutes. Good raw material must be handled with care or the result may be failure.
Within problem solving the grinding is just one part of the entire process to bring a new state of mind into play.
Analysis and conclusion must follow. Standing still is not an option.
A
AVIATION is the art and science of designing, manufacturing, operating and navigating heavier-than-air aeroplanes collectively together with personnel and equipment.
The air itself is beyond our control but is an imperative part of the reality, which enables the flights to be performed. The air is both a constraint and a means of achieving the state of flight to be understood and respected.
Aviation has evolved into a level of complexity that even the Wright brothers could not have imagined. Commercial aviation has adopted technology, organizational structures, regulatory requirements and a global consciousness of outstanding quality and safety.
&
& is also called ampersand. It brings things together; to compose various elements and produce combined efforts. Ampersand can be traced back to the 1st century AD indicating that as long as humans have strived for improvements, combining and integrating various elements have been a part of the process.
To create sustainable improvements, four basic entities must be present: Knowledge & Respect & Responsibility & Care.
These have to be in balance to harmonize and ensure evolution.
P
PARTNERS are people who are united or associated with others in an activity or sphere of common interests.
In complex environments or during demanding processes, a single mind setting is usually inadequate to produce satisfactory outcomes.
We have to challenge our own mindset and through partnership, we commit to progress, sharing and longevity.
Effectiveness is not a matter of chance; it’s a matter choice.
Partners have to be chosen with care.